Gaël’s IRL: Icon In Real Life — The New Digital Chapter of Miss Bulgaria

Miss Bulgaria enters a completely new era — bold, dynamic, and built for today’s digital world. Leading this transformation is Gaël’s IRL: Icon In Real Life, the pioneering series created by Hollywood Influence Studios and designed to bring the Miss Bulgaria Universe into the heart of social media culture.

In a time when authenticity is the new luxury, IRL opens an unfiltered window into the real stories happening behind the scenes — the talents, the challenges, the glamorous chaos, and the iconic people who shape the universe around Bulgaria’s most prestigious cultural event.

A New Vision for the Pageant World

Under the direction of Gaël Bonnel Sanchez, Miss Bulgaria has already evolved from a traditional TV contest into a modern cultural phenomenon. With IRL, the next step becomes inevitable:

Miss Bulgaria is no longer just a night on stage — it becomes a living, breathing world followed in real time.

IRL follows Gaël’s day-to-day life as a producer, entrepreneur, and creative force — from casting new talents and preparing Miss Bulgaria, to traveling across countries and discovering future icons of the fashion world.

This is not a scripted show.

This is not a filtered highlight reel.

This is Icon In Real Life.

Why IRL Matters for Miss Bulgaria

Every episode of Gaël’s IRL contributes directly to building Miss Bulgaria as the leading beauty and culture movement on social media.

• More visibility for contestants
• More storytelling for the brand
• More engagement from the audience
• More opportunities for sponsors
• More authenticity for the new generation

From backstage preparations to traveling to discover raw talent, IRL amplifies the reach of Miss Bulgaria through cinematic mini-stories designed for YouTube, Instagram, and TikTok.

A Miss arriving for spa day.

An unexpected casting in a remote village.

A sudden business trip.

A fashion shoot at midnight.

Everything becomes content — and everything strengthens the brand.

Part of a Bigger Digital Strategy

Gaël’s IRL is fully integrated into the upcoming Hollywood Influence POD / Academy, designed to train, elevate, and support future influencers, models, creators, and Misses.

Together, they form a unified digital ecosystem where Miss Bulgaria becomes:

• the most visible pageant in the Balkan region
• the most innovative
• the most connected to today’s culture

IRL is not just a show — it is the beating heart of the new digital Miss Bulgaria.

A Cinematic Experience for a Digital Generation

Shot with the unique Hollywood Influence signature — intimate close-ups, raw reactions, elegant visuals, and unexpected moments — Gaël’s IRL turns everyday life into a cinematic experience.

Whether it is organizing the grand final, discovering a new face, or preparing an international project, the viewer sees the real man behind the mission:

the producer shaping the future of Miss Bulgaria.

A New Cultural Movement Begins

Miss Bulgaria is evolving, expanding far beyond the limits of a stage.

With Gaël’s IRL: Icon In Real Life, the public finally gets to discover the world behind the crown — the people, the energy, the stories, and the ambition driving Bulgaria’s most elegant national symbol forward.

This is the beginning of a new chapter.

This is Miss Bulgaria in real life.

This is Icon In Real Life.