Christian of Roma: A Beauty Industry Leader Transforming Bulgaria
In Bulgaria’s vibrant beauty industry, Christian of Roma stands out as a name synonymous with quality, innovation, and excellence. Owned and elegantly managed by Mrs. Elena Cristiano, this powerhouse brand has, for over 30 years, redefined standards in professional haircare, cosmetics, and beauty salon equipment—earning the loyalty of more than 10,000 salons across the country.
A Network Built for Success
Christian of Roma’s extensive network includes 40+ sales representatives, 12 strategically located warehouses, and a daily reach of over 1,000 salons. This robust framework ensures seamless distribution and access to exceptional beauty products.
Their carefully curated portfolio features some of the most prestigious names in the industry, including Alfaparf, Cotril, Bes, Insight, Oway, and Upgrade—renowned Italian haircare brands—while L’anza adds a distinctive “touch of Hollywood” to the lineup. The recent additions of Mounir and Aveda, both synonymous with luxury and innovation, further reflect Christian of Roma’s unwavering dedication to providing Bulgarian professionals with the very best in beauty solutions.
Education Without Limits
A cornerstone of Christian of Roma’s success is its commitment to education through the renowned Academy Without Limits. Hosting more than 250 seminars annually, the company empowers beauty professionals with cutting-edge techniques and industry-leading insights.
Their hands-on workshops and expert-led training programs help salon owners and hairdressers refine their craft and stay ahead of emerging trends. A major highlight was hosting the highly anticipated Mounir Masterclass in Bulgaria, featuring globally renowned stylist Mr. Mounir. This groundbreaking event drew professionals from across Europe and the Balkans, delivering an unforgettable educational experience and further cementing Bulgaria’s presence on the global beauty map.
A Partner to Fashion and Beyond
Under Mrs. Elena Cristiano’s visionary leadership, Christian of Roma extends its influence beyond the beauty sector. Collaborations with prestigious events like Sofia Fashion Week and our Miss Bulgaria National Beauty Pageant highlight the brand’s ability to merge high-level beauty expertise with cutting-edge fashion, creating unforgettable moments of glamour and inspiration.
These partnerships reflect the company’s broader mission: to support creativity, empower professionals, and contribute to Bulgaria’s cultural landscape. From backstage styling to industry fairs and charitable initiatives, Christian of Roma continues to lead with a forward-looking vision and purpose.
Innovating for the Future
Christian of Roma is not just a brand—it’s a driving force in the beauty industry. With a focus on sustainability, innovation, and professional development, the company is dedicated to enabling salons and stylists to thrive. Its impressive track record, combined with a passionate commitment to education, positions Christian of Roma as both a national treasure and an emerging global contender.
What’s Next for Christian of Roma?
Christian of Roma has mastered the art of delivering quality, innovation, and excellence—securing its place as a leader in Bulgaria’s beauty industry. With the foundations firmly in place, the brand could be ready to step onto the global stage, showcasing its expertise and vision to the world.
For our Miss Bulgaria contestants, this partnership isn’t just about beauty—it’s about transformation. With Christian of Roma by their side, they’ll not only dream like princesses but conquer like queens, following the elegant footsteps of Mrs. Elena Cristiano, embodying confidence and success on every stage.
