#MISSBULGARIA — A New Digital Era Begins
Miss Bulgaria enters a completely new phase — bold, modern, and built for today’s digital world. After two editions that transformed the competition into a national cultural movement, 2025 marks the beginning of its most ambitious chapter yet.
Under the leadership of Gaël Bonnel Sanchez, Miss Bulgaria evolves from a traditional beauty pageant into a dynamic social-media-first experience: cinematic visuals, real-time reactions, influencer-driven storytelling, and a direct connection with audiences across the world.
This new direction is amplified by Gael’s Icon In Real Life, the innovative YouTube series from Hollywood Influence Studios that brings viewers behind the scenes — from the preparation of the contestants to exclusive moments with the Misses, talents, celebrities, and partners. For the first time, Miss Bulgaria and a film studio work hand in hand to create a unique digital ecosystem.
The goal is clear:
to make Miss Bulgaria the most influential cultural movement on social media in the Balkans.
The competition keeps its elegance and its symbolism, but now expands into a living, breathing digital world — one where every moment can become a story, every Miss can become an icon, and every fan can participate.
A new era begins.
Miss Bulgaria is no longer just a stage.
It is a universe.
INSTAGRAM VERIFICATION — FOR THE FIRST TIME EVER
For the first time in the history of the competition, Miss Bulgaria is entering the official Instagram Verification process. This marks a major step in our digital evolution and reinforces our ambition to position Miss Bulgaria as a global cultural movement born in Bulgaria and powered by social media.
THE GOAL: TO BECOME THE LEADER ON SOCIAL MEDIA
Miss Bulgaria’s new mission is clear — to become the number one social media force in the Balkans. With cinematic content, real-time reactions, and innovative digital storytelling, the competition is transforming into a modern platform where every moment becomes a story and every Miss becomes a creator.
GAËL’S IRL: ICON IN REAL LIFE
Gaël’s IRL is the new digital series that lifts the curtain behind Miss Bulgaria. From backstage chaos to exclusive encounters, the show captures the real, raw, and exciting journey of the Misses, the partners, and the entire universe surrounding the event — all through the lens of Hollywood Influence Studios.
HOLLYWOOD INFLUENCE ACADEMY AND POD × MISS BULGARIA
The Hollywood Influence Academy introduces a new era of digital training for Miss Bulgaria. Through masterclasses, creator tools, and real-life content challenges, the Academy prepares every contestant to grow as a modern public figure — confident on camera, strong on social media, and ready to build a personal brand with long-term impact.
For the first time, Hollywood Influence’s Engagement Pod will support Miss Bulgaria, giving every contestant a powerful boost in visibility. A curated network of creators, Misses, and influencers works together to amplify each post, creating a united ecosystem designed to make the competition unmissable on today’s platforms.
Miss Bulgaria is entering its most transformative chapter ever.
With a bold digital vision, powerful media strategies, and the support of Hollywood Influence Studios, the competition evolves into a modern cultural movement — one that celebrates beauty, creativity, and influence in a new way.
This new era is not just about choosing a winner.
It is about shaping icons, inspiring a generation, and showing the world that Bulgaria can lead the future of digital prestige.
A new page turns.
A new Miss Bulgaria universe begins.
